With over twenty years of experience in web design and front-end development, I’ve grown alongside the digital landscape—adapting to new technologies and trends since the early days of the internet. This evolution has shaped my approach to creating intuitive, high-quality digital experiences through continuous learning and innovation.
My expertise spans HTML, CSS, JavaScript, Motion Design, and WordPress, along with tools such as Photoshop, Illustrator, Animate, Bannerflow, and Google Web Designer. I’m skilled in developing rich and native media ads, managing CMS platforms like WordPress, Vtex, and Oracle CX Commerce, and performing effectively under tight deadlines in fast-paced, collaborative environments.
09/2023 - Present – Sky Creative – London, UK
Ad Display Developer
Developed display and social media banners with front-end integrations for video campaigns across Google DoubleClick Studio, Flash Talking, and Innovid’s Imposium. Delivered campaigns for Meta and YouTube for brands including Sky Sports and Sky Cinema. Built reusable JavaScript templates for dynamic updates and edited video assets in After Effects for use within these templates.
02/2022 - 09/2023 – Network London – London, UK
Digital Developer
My main role is the creation and development of web banners, mostly using a web-based platform called Bannerflow, where you have presets that make most of animations simple to use and can create large scale banner sets in a short length of time. Many times, it involves assets production using Photoshop (imagery) or After Effects (mp4 videos) as well as the development of widgets to be used inside Bannerflow. These widgets can use the three basic languages (HTML, CSS, JavaScript). Besides Bannerflow, we build more complex animations using adobe animate and JavaScript library Greensock. And to every campaign we build a Landing Page inside Bannerflow.
07/2018 – 01/2022 - White Label Productions – London, UK
Creative Front-end Developer
I worked on a series of tasks regarding creation and production of digital content for a varied group of clients. From website design to front-end development of custom themes for WordPress; HTML5 banner animations using both CSS key frame animation and Adobe Animate; Email design and development through platforms such as Mail Chimp and Litmus; Video edition for web and applications such as Instagram using After Effects and Adobe Premiere; Front-end development using Oracle CX Commerce platform for e-commerce.
07/2015 – 04/2018 – Paquetá The Shoe Company – Porto Alegre, RS
Senior Web Designer and Front-end Developer
I was the principal web designer and front-end developer working in-house, on the e-commerce branch, for one of the biggest corporations regarding footwear in Brazil. In charge of creation and development of web interfaces to attend the company’s six web stores and all its diversified audience, from popular fast fashion to general sports retail and high fashion for women and men shoes.
The tasks usually started with a brief from the sales department, so we evaluated the costs and complexity of each job, decided what should be the journey of the client, based on analytics information and got the hands on the code to create a meaningful and intuitive design that should appeal to the customer buying process. Finally, we checked the results against the commercial goal. All the web stores used v-tex, an e-commerce platform from Microsoft. We should create the templates and modify the main structure of the user interface.
My daily-basis tool were: Photoshop, Invision app, HTML, CSS, Responsive Design, Grid Systems, JavaScript, jQuery, CSS key-frames animations, among others.
07/2013 – 05/2015 – Solar Digital – Porto Alegre, RS
Senior Web Designer and Front-end Developer
Working with WordPress, I was in charge of design concepts and front-end development for professional’s websites, mainly. Using custom themes and custom post types we tailored the pages fostering their web presence. It also involved research about the local digital market and audience and aimed to place them on top of the organic results on google search pages. I also got involved with the SEO process and content definitions.
02/2014 – 07/2014 – Object Edge Brasil – Porto Alegre, RS
Free-lancer Front-end Developer
For a short period, I was a Front-end Developer for mobile devices. Using the technology of North American corporation MoovWeb, adapting websites for mobile gadgets. Located at Object Edge Brazil but attending e-commerce clients from the United States, mainly.
03/2012 – 10/2012 – Winona E Solutions – London, UK
Web Designer/Front-end Developer
In this busy digital agency in London I was in the mix of creation and front-end development for web sites in both mobile and desktop versions, mostly supporting the senior designer. Among the clients were: British Fashion Council (London Fashion Week 2012 – London Collections 2012), League Against Cruel Sports, Florid, St. Michael’s Fellowship Foundation, Gingerbread, Taste of London and others.
07/2010 – 09/2011 – Pontifical Catholic University of Rio Gande do Sul (PUCRS) - Porto Alegre-RS, Brazil
Web Designer/Front-end Developer
Concept design and front-end development for hot sites, landing pages and e-mail marketing of Post-Graduation and Extension courses from one of the biggest Universities in south of Brazil.
04/2006 – 06/2010 – Southern Methodist Educational Network - Porto Alegre-RS, Brazil
Web Designer/Front-end Developer
During 4 years I was the main web designer for this Methodist Educational Institution creating a series of digital concepts and developing online pages.